With Easter on the horizon, family-friendly brands are rolling out fresh collaborations, seasonal launches, and engaging storytelling to stay top of mind.
The March Vibe: Family campaigns we’re feeling in March
Toy PR
Highlight’s POV on the best bits from the toy industry in February
From heartwarming nostalgia to bold political statements, this month’s standout toy campaigns are tapping into powerful emotions. Brands are crafting stories that not only capture attention but also inspire action. Here’s our roundup of the best toy campaigns from the past month, showcasing the diverse and evolving landscape of the toy industry. 1. The future … Read More
Why Toy Marketing and PR isn’t just for Christmas
H1 might seem like the quiet before the storm in the toy world, but it’s a crucial time for toy brands to build authentic connections, collaborate with influencers, and tap into new shopper opportunities. Engaging early leads to better customer retention and higher sales later in the year. Here’s why H1 should be your toy … Read More
Children’s author writes bedtime poem to launch Thready Bear
Children’s author writes bedtime poem to launch Thready Bear. Teddies, Talent and Modern Poetry… That’s what we brought together in a recent toy launch for Moose Toys, with the one and only, Michael Rosen.
Moose Toys appoints Highlight for creative campaigns
Moose Toys appoints Highlight for creative campaigns