In the fast-moving world of social media, TikTok has carved out a spot as the go-to platform for everything from viral dances to bite-sized life hacks. But across the pond, TikTok is facing a potential ban in the United States this January, sending shockwaves through the influencer marketing industry. While the UK isn’t directly in … Read More
TikTok
TikTok Shop: How brands can build a social commerce store
What do you get when you cross one of the world’s most popular social media platforms and QVC-style home shopping?
Why trends matter in 2023 food PR
Working in the food industry in 2023 is challenging. Rising inflation and shortages in the supply chain are putting unprecedented pressure on food brands. Here is our low down of the top trends influencing the industry.
TikTok’s heart of gold and what brands can learn from it
One thing that’s made itself apparent over the past few months is that TikTok is a phenomenal space for changing people’s lives.
TikTok 101: Everything brands need to know
Is TikTok marketing right for your brand?