LinkedIn is an invaluable asset to your social media package. But, with so much noise, how do you craft the perfect presence? Here are our top tips.
Top tips for boosting your corporate brand presence on LinkedIn
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Should my brand take on April Fool’s Day?
As the saying goes, laughter is the best medicine. And what better way to inject some humour into your brand than with an April Fool’s Day prank?
A simple guide to effective Instagram Reels
When used correctly, Instagram Reels will get eyeballs onto your content and clicks to your profile.
Five top tips for reaching ethical shoppers
How do you communicate your brand’s ethical credentials to a growing number of conscious consumers?
Which type of influencer is right for your brand?
Celebrities. Social superstars. Macro, micro and nano influencers. Which is the best fit for your next campaign?
5 tips for influencer marketing success
Influencer marketing is now hugely, well, influential. But with so many ‘influencers’ going head-to-head in the very crowded social media arena, where do you begin?
Genuine influence: 3 ways to spot a fake influencer
The key to influencers’ appeal is their authenticity: but not all influencers are as genuine as they first appear. If you’re thinking of embarking on an influencer campaign for your brand, be sure to choose carefully.
Finding your brand’s tone of voice on social media
We love bringing personalities and characters to life on social. The starting point is finding the right tone of voice which really captures the brands’ values.
Picture perfect: 5 top tips for Instagram success
A picture really is worth a thousand words. Today, that statement couldn’t be more true; we live in a world where Emoji is now the fastest-growing language and 80 million photos are uploaded to Instagram every day. Wow.
How to effectively brief a PR agency
A crystal clear brief always pays off in the long run. When thinking about hiring an agency to support your brand, it’s invaluable to have the right kind of information handy from the very beginning.
How to build a social media community
Brands can use social media to go beyond their traditional role as product or service providers and instead become ‘conversation starters’. This reinforces the consumer-brand relationship, creates loyalty and can generate revenue.