Moose Toys appoints Highlight for creative campaigns
Moose Toys appoints Highlight for creative campaigns
PR
The King’s Coronation: Crowning glory for brands
The coronation of King Charles III was a momentous event – and with a run up of brand activity culminating in a weekend of celebrations, we recap some key highlights and takeouts.
Top tips for boosting your corporate brand presence on LinkedIn
LinkedIn is an invaluable asset to your social media package. But, with so much noise, how do you craft the perfect presence? Here are our top tips.
Should my brand take on April Fool’s Day?
As the saying goes, laughter is the best medicine. And what better way to inject some humour into your brand than with an April Fool’s Day prank?
Expert spotlight: Charlotte Stirling-Reed
If you’re a new parent, you may have heard of Charlotte Stirling-Reed.
Highlight helps launch Papa John’s first ever fashion drop
Highlight PR helped pizza brand Papa John’s launch an exclusive drop of customised delivery driver uniform.
Highlight wins two PRCA Gold Awards
Highlight PR celebrates two Gold wins at the PRCA Awards 2020.
Kids’ production company, Paper Owl Films, hires Highlight PR
We’re excited to announce our new client partnership with Paper Owl Films.
Connecting with consumers during Covid-19
We’ve rounded up some of our clients’ online and socially-distanced initiatives during Covid-19 and lockdown.
Five top tips for reaching ethical shoppers
How do you communicate your brand’s ethical credentials to a growing number of conscious consumers?
Five reasons why business blogging pays off
The humble blog is now one of the most powerful tactics within the content marketing toolkit, offering up big commercial benefits. Find out why.
Highlight scoops national and regional industry accolades
Team Highlight was delighted to be recognised by both The Drum Awards and CIPR PRide Awards for consumer-led campaigns this year.
PR for ethical brands: why corporate values matter
What do you stand for? What defines your brand? What’s your mission? Conscious consumers are looking for firms that do business the right way, and positive PR lies at the heart of this.
How to effectively brief a PR agency
A crystal clear brief always pays off in the long run. When thinking about hiring an agency to support your brand, it’s invaluable to have the right kind of information handy from the very beginning.
What makes a great editorial photograph?
A picture used to tell a thousand words. Now, in our fast-paced culture where the next story is just one quick swipe away, a striking visual is everything.
Effective PR strategy in a nutshell
An effective PR strategy is vital for success. Most business owners are short on time, so getting it right first time is essential. But where do you start?
5 top tips for a successful press launch
Capturing media interest and attracting the press to a launch event is a task that should not be taken lightly. When planning, it pays to remember five top tips.
PR for architects and designers – is it worth it?
Architecture and design lend themselves to PR. So why do many practices and studios still wonder whether PR is really worth it?