Women in toys: breaking barriers and leading change 

7th March 2025

International Women’s Day is the perfect time to celebrate the trailblazing women shaping the UK toy industry.    Over the past 25 years working in the industry, I’ve witnessed dramatic change.  Gone are the days of being one of few women walking the aisles at toy fairs – with stands manned solely by men!    Thankfully, there … Read More

Why Toy Marketing and PR isn’t just for Christmas

12th February 2025

H1 might seem like the quiet before the storm in the toy world, but it’s a crucial time for toy brands to build authentic connections, collaborate with influencers, and tap into new shopper opportunities. Engaging early leads to better customer retention and higher sales later in the year. Here’s why H1 should be your toy … Read More

Moose Toys and Fudge Kitchen hire Highlight

15th May 2024

Highlight is embarking on new campaigns for two fresh clients this summer: Moose Toys retaining our services for their UK PR and influencer campaigns and artisan confectionery brand, Fudge Kitchen appointing us to manage PR and communications.