Brand Licensing Europe (BLE) was back with a bang this year, and Highlight’s consumer team were on-the-ground checking out what will be hot (and not) next year…
BLE 2022: The future is empowering, bright and pushing boundaries
Miffy
UK toy industry buoyant despite COVID
Last week’s NPD report on the UK toy industry in 2020 was welcome news at Highlight.
Connecting with consumers during Covid-19
We’ve rounded up some of our clients’ online and socially-distanced initiatives during Covid-19 and lockdown.
Highlight scoops national and regional industry accolades
Team Highlight was delighted to be recognised by both The Drum Awards and CIPR PRide Awards for consumer-led campaigns this year.
Finding your brand’s tone of voice on social media
We love bringing personalities and characters to life on social. The starting point is finding the right tone of voice which really captures the brands’ values.
PR for licensed characters: why it matters
A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.
Anniversary PR: make the most of your milestone
Anniversaries deserve to be celebrated. The important milestones of brands, characters and companies should not be overlooked. A focus on anniversary PR always pays off in the long run.