Brand Licensing Europe (BLE) was back with a bang this year, and Highlight’s consumer team were on-the-ground checking out what will be hot (and not) next year…
BLE 2022: The future is empowering, bright and pushing boundaries
licensed product
5 winning brand partnerships with kid’s characters
Good things come in pairs. A widely accepted saying that’s particularly true in the world of licensing. We look at some great win-win partnerships involving children’s character brands.