Brand Licensing Europe (BLE) was back with a bang this year, and Highlight’s consumer team were on-the-ground checking out what will be hot (and not) next year…
BLE 2022: The future is empowering, bright and pushing boundaries
Kids PR
Finding your brand’s tone of voice on social media
We love bringing personalities and characters to life on social. The starting point is finding the right tone of voice which really captures the brands’ values.
5 winning brand partnerships with kid’s characters
Good things come in pairs. A widely accepted saying that’s particularly true in the world of licensing. We look at some great win-win partnerships involving children’s character brands.