What was once a highly-anticipated annual rouse, could be losing its shine When executed well, an April Fools’ joke can win over legions of new brand fans and even generate serious press attention. But has the joke worn thin? Looking back, traditional media once dominated April Fools’ Day, crafting fictional news stories that playfully tricked … Read More
In the fast-moving world of social media, TikTok has carved out a spot as the go-to platform for everything from viral dances to bite-sized life hacks. But across the pond, TikTok is facing a potential ban in the United States this January, sending shockwaves through the influencer marketing industry. While the UK isn’t directly in … Read More
At Highlight, we pride ourselves on crafting unforgettable experiences that resonate with consumers and put our client’s brands on loudspeaker. Our latest big bang for Moose Toys was no exception. This year’s Camp Bestival in Dorset saw Moose become the festival’s official toy partner – a first for the company. Our brief was two-fold: create … Read More
Highlight is embarking on new campaigns for two fresh clients this summer: Moose Toys retaining our services for their UK PR and influencer campaigns and artisan confectionery brand, Fudge Kitchen appointing us to manage PR and communications.
Influencer marketing continues to be a powerful and dominant channel. Here’s part 1/2 of our guide to effective influencer marketing which delivers ROI.
2022 State of Influencer Marketing reports have started to land, charting the official trends across 2020-2021 which have continued to play out this year. Here’s a recap of the big take-outs you need to know…
If you’re a new parent, you may have heard of Charlotte Stirling-Reed.
Is TikTok marketing right for your brand?
We catch up with Instagrammer and food blogger Vicky Coates (@cleanleanbakes), on a typical week as an influencer.
Celebrities. Social superstars. Macro, micro and nano influencers. Which is the best fit for your next campaign?
We shed light on life as a digital influencer as we catch up with established parenting influencer @xivybeauslifex
Influencer marketing is now hugely, well, influential. But with so many ‘influencers’ going head-to-head in the very crowded social media arena, where do you begin?
The key to influencers’ appeal is their authenticity: but not all influencers are as genuine as they first appear. If you’re thinking of embarking on an influencer campaign for your brand, be sure to choose carefully.