From heartwarming nostalgia to bold political statements, this month’s standout toy campaigns are tapping into powerful emotions. Brands are crafting stories that not only capture attention but also inspire action. Here’s our roundup of the best toy campaigns from the past month, showcasing the diverse and evolving landscape of the toy industry. 1. The future … Read More
H1 might seem like the quiet before the storm in the toy world, but it’s a crucial time for toy brands to build authentic connections, collaborate with influencers, and tap into new shopper opportunities. Engaging early leads to better customer retention and higher sales later in the year. Here’s why H1 should be your toy … Read More
At Highlight, we pride ourselves on crafting unforgettable experiences that resonate with consumers and put our client’s brands on loudspeaker. Our latest big bang for Moose Toys was no exception. This year’s Camp Bestival in Dorset saw Moose become the festival’s official toy partner – a first for the company. Our brief was two-fold: create … Read More
Team Highlight is celebrating after winning two more PRCA Dare Awards for the South West – the UK’s leading PR awards for the regions.
It’s become the norm to read news reporting on ‘NFTs’, ‘the metaverse’ and ‘blockchains’. And the meteoric prices paid for digital objects continue to make headlines.
For its latest Papa X Cheddar campaign, Papa Johns, today, launches its first collection of cool and collectable NFTs, known as non-fungible tokens, creating the metaverse’s biggest ever FREE NFT giveaway.
Highlight has been hired to promote the first virtual influencers for kids.
A picture really is worth a thousand words. Today, that statement couldn’t be more true; we live in a world where Emoji is now the fastest-growing language and 80 million photos are uploaded to Instagram every day. Wow.
A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.