From heartwarming nostalgia to bold political statements, this month’s standout toy campaigns are tapping into powerful emotions. Brands are crafting stories that not only capture attention but also inspire action. Here’s our roundup of the best toy campaigns from the past month, showcasing the diverse and evolving landscape of the toy industry. 1. The future … Read More
collectibles
PR in full bloom: the flower power trend winning over kids and adults
Whether it’s limited-edition products, unforgettable experiences, or epic collaborations, alternative takes on flowers are captivating hearts across generations—and the craze is only growing stronger, influencing gifting occasions throughout the year.
JANUARY VIBES: Big wins, hot trends, and exciting toy releases
As we head into February, the UK toy industry is off to a strong start. Here’s our ‘January Vibes’ round up of hottest news, trends and releases you need to know.
The Nostalgic Toy Renaissance: Why Collectibles and Iconic Favourites Are Making a UK Comeback
Nostalgia is a powerful emotion. It evokes comfort, joy, and a longing for simpler times—a sentiment that has increasingly shaped consumer trends in the UK. From plushies and tech-enhanced Tamagotchis to reimagined movie tie-ins like The Lion King, the toy industry has successfully tapped into this collective yearning, fueling the rise of collectible and iconic … Read More