SYLVANIAN FAMILIES Launching the UK’s first pop up shop Collectible toy brand, Sylvanian Families launched its first pop up shop during the busy Q4 2019 selling period. Located in Soho, the shop created an immersive experience for fans, with diarama displays, exclusive products and a London-themed photobooth. Our Role Drive awareness of the pop up … Read More
Archives
Driving online sales for kids’ STEM toy
DETECTIVE DOT Driving online sales for kids’ STEM toy Detective Dot teaches coding to kids aged 7+ via fun, interactive offline activities underpinned in computer science. Membership to the Children’s Intelligence Agency arrives in a personalised Megapack, together with spy missions and real-life role play featuring diverse BAME characters. Our Role Raise awareness of Detective … Read More
Driving tune-in for kids’ TV show
ITV’S ROBOZUNA Driving tune in for kid’s TV show Produced by ITV and KidsCave, Robozuna is a kids’ CGI animation series centred around 14-year-old Ariston and his homemade robot, Mangle, who battle to free their oppressed home from the evil Combatabots. The second series launched on ITV and CITV in September 2019. Our Role Drive … Read More
Experiential influencer event
ITV’s Robozuna Experiential influencer event to generate content Produced by ITV and KidsCave, Robozuna is a kids’ CGI animation series centred around 14-year-old Ariston and his homemade robot, Mangle, who battle to free their oppressed home from the evil Combatabots. The second set of episodes for series 2 dropped on ITV and CITV February 2020.
PR & influencer campaign to drive tune-in
THUNDERBIRDS ARE GO! PR & Influencer content to drive tune-in A remake of the iconic 1965 Gerry and Sylvia Anderson show, ITV’s rebooted Thunderbirds Are Go uses models and CGI animation to introduce the adventures of the Tracey brothers and International Rescue to a new generation of fans. Our Role Drive tune-in for the launch … Read More
Press Launch for LEGO exhibition
LEGO BRICKMAN EXPERIENCE Press Launch for family toy event Made from over five million LEGO® bricks, the Brickman Experience showcases some of the world’s largest LEGO® models created by Ryan McNaught, a certified LEGO® professional. The interactive family exhibition opened in the UK for the first time in Leicester in March 2020. Our Role Generate … Read More
Influencer campaign to drive pre-Christmas sales
ANGRY BIRDS Influencer campaign to drive pre-Christmas sales Angry Birds is a gaming phenomenon, with 4.4 billion downloads (more than half the world’s population) plus two movies, numerous TV series and hours of YouTube content. International consumer products are aimed at adults and kids aged 4-12 years. Our Role Drive Angry Birds UK toy and … Read More
Re-igniting love for a classic toy
Launched in 1985, Sylvanian Families is a global toy brand, featuring collectable woodland animals, dolls’ houses and accessories. Launch the new Sylvanian Families Town Drive sales across the new Town and existing range Recruit a new generation of 5 year olds, whilst targeting core collectors Continue to build a large social audience, engaging with original … Read More