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PR Agency Bath & Bristol | Highlight PR

PR Agency Bath & Bristol | Highlight PR

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PR for Kids’ Content ProducerNick Vellacott2021-11-30T18:33:30+00:00

PAPER OWL FILMS

PR for kids' content producer

Belfast-based animation studio - Paper Owl Films - produces kids’ content with purpose. Off the back of its award-winning CBeebies series ‘Pablo’, the company wanted to grow its industry profile whilst developing a pipeline of exciting new projects.

Our Role

  • Build Paper Owl Films' reputation within the global kids’ IP space
  • Promote the company's purpose-driven ethos around key industry issues
  • Showcase new projects to attract investment and broadcasters
  • Leverage the success of ‘Pablo’ to develop its licensing potential

Our Approach

Targeting global kids’ content and licensing press, our B2B PR activity spans news, features, thought leadership, company profiles, speaker opportunities, awards, employer branding plus LinkedIn content.

We also advise on licensing development, and support Pablo licensees with consumer PR and influencer outreach.

Our Results

  • 445k reach across trade media in 12 months
  • 5 thought leadership features in key titles e.g. C21, Kidscreen
  • LinkedIN: 33.4k impressions, 570 new followers, 1k click-throughs
  • 'Pablo' books featured in The Guardian and The Independent

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