CASE STUDY:

Peppa Pig X Transformers

Battersea Power Station

A world first at London’s Battersea Power Station

The ultimate shopping experience was unveiled at the iconic Battersea Power Station for the world’s first permanent standalone TRANSFORMERS and PEPPA PIG stores.

The unveiling of the side-by-side stores celebrated the 40th anniversary of TRANSFORMERS, and PEPPA PIG’s 20th.
Alongside high-octane and interactive in-store entertainment, exclusive merchandise was on offer for fans in attendance. The PEPPA PIG store even offered a meet and greet with Peppa herself, and photo wall.

Sophia Myles, who played Darcy in Transformers 4 opened the TRANSFORMERS site, with influencer Nathan Massey of Love Island fame in attendance with son, Freddie. Other invites extended to journalists at the Star and Daily Mail.

Our Results

  • 53 pieces of coverage content incl. This Morning
  • 1.23m est. views & 65 DA.
  • 73m total audience.