KALLØ Veggie Cakes

NPD Food Launch

To disrupt the rice cake category, Kallø launched new ‘veggie cakes’ packed with on-trend pea protein and exciting flavours e.g. beetroot and spinach & pesto. Our integrated campaign spanned trade PR and product placement to drive consumer trial and sales.

Our Role

  • Raise awareness of Kallø's new, flavour-packed veggie cakes
  • Drive retail listings across key grocers and independent stores
  • Amplify brand’s new ATL campaign and partnership with BOSH vegan recipe channel
  • Generate consumer test and trial via coverage in national, lifestyle and food media

Our Approach

We blitzed food trade and marketing media with the launch story, together with features and thought leadership on category disruption.

Alongside this, targeted consumer product placement and lifestyle influencer content focused on the premium taste and nutritional credentials of this innovate, healthy snack choice.

Our Results

  • 63 pieces of trade coverage, 225k online reach, 335k print reach
  • 61 pieces of consumer coverage,3.82m online readership, 39.2k coverage views
  • Coverage in Metro, Stylist, Waitrose Weekend, Good Housekeeping, Top Santé, BBC Good Food
  • Lead story in the The Grocer focused on pea protein innovation