CASE STUDY:

Moose Toys

Camp Bestival Experience

The Moose Superhappy Playhouse

Designed to captivate families at Camp Bestival, the Moose Superhappy Playhouse showcased five immersive brand experiences and toy displays for Moose Toys.​

A life-size Bluey 3-in-1 Transforming Plane complete with a slide and 3D cockpit delighted children, while Cookeez Makery allowed kids to make Freezy Cakez and snap ‘freeze fotos.’ ​

Little Live Pets featured a 3D pet shop for cuddling toy pets, and Magic Mixies Pixies had an enchanting potion-play zone.​

For Tile Town, kids suited up as mini firefighters, dousing wooden flames with beanbags and diving into exciting magnetic building fun!

Influencers and brand ambassadors, including Nathan Massey with his family, and Izzy Judd, exploded social media buzz.​

Our Results

  • 3500 playhouse visitors
  • 1.1m total influencer reach
  • 65 pieces of influencer content