China Town Pop Up
How better to celebrate the Chinese Year of the Rabbit in 2023 than with a Miffy pop-up shop in London’s China Town?
Working closely with Miffy’s event and sales team, we helped the pop-up shop go with a bang.
With an exclusive ticketed media, consumer and creator launch event and wrap around content communications to ensure it was, quite literally, the talk of the town.
Our Results
- PR: estimated coverage views: 656k
- Influencer reach: 366k
- Sales: 60% above target
