Making Child’s Play Easy Freezy
We launched the NEW Freezy Cakez, Pancake Treatz and Ice-Cream Scoopz as the latest products in the range of kids’ culinary sensation toy - Cookeez. Complementing wider TTL activity to make the new range another hit product for girls aged 5-6 years for Xmas ‘24.
Working with brand ambassador @nathanmassey to launch the Freezy Cakez with daughter Delilah in the Moose Bestival branded tent. This was complemented with wider paid (Poppy Hollins & Connor Kern) & organic influencer content as well as hard working press office.
Our Results
- 53 pieces of coverage content incl. 2 broadcast features
- 1.23m est. views & 65 DA.
- 73m total audience.
- Smyths saw a 171% uplift after This Morning's broadcast.
