Jetting away to new adventures with Bluey
Bluey was taking its fans to new heights in 2024 with the launch of its hero 3-in-1 airplane toy so Highlight jumped into the captain’s seat.
Taking off with launch content from @NathanMassey at the giant plane replica in the Moose play tent at Bestival.
Before enlisting macro-influencers Mama’s Still Got it and Ellie Taylor to go into cruise control. Landing with a suitcase full of organic influencers and press hits for the plane in addition to the Celebration House & Beach range.
Our Results
- 168 pieces of coverage
- 4.97m est. views with 68 DA
- 1bn combined audience
- Moose sold over 1 million Bluey toys in 2024
