An effective PR strategy is vital for success. Most business owners are short on time, so getting it right first time is essential. But where do you start?
Effective PR strategy in a nutshell
What is content marketing?
Content marketing is on the rise. It’s little wonder. Content has never before had such an essential role to play for B2B and consumer marketers alike. But what exactly is it, and how does it work?
5 top tips for a successful press launch
Capturing media interest and attracting the press to a launch event is a task that should not be taken lightly. When planning, it pays to remember five top tips.
How to make people fall in love with your brand
Valentine’s Day is approaching, and love is in the air. But does that love extend to brands? Can people really love a brand? Do they care that much?
How to build a social media community
Brands can use social media to go beyond their traditional role as product or service providers and instead become ‘conversation starters’. This reinforces the consumer-brand relationship, creates loyalty and can generate revenue.
How to run a social media competition
Any savvy social media marketer worth their hashtag will know that the most valuable route for a social media competition is to encourage fans to both engage with and create content for your brand.
PR for architects and designers – is it worth it?
Architecture and design lend themselves to PR. So why do many practices and studios still wonder whether PR is really worth it?