If you’re a new parent, you may have heard of Charlotte Stirling-Reed.
Expert spotlight: Charlotte Stirling-Reed
Highlight helps launch Papa John’s first ever fashion drop
Highlight PR helped pizza brand Papa John’s launch an exclusive drop of customised delivery driver uniform.
A simple guide to effective Instagram Reels
When used correctly, Instagram Reels will get eyeballs onto your content and clicks to your profile.
Highlight and Whole Earth supporting Team GB the ‘Whole Way’ this summer
Whole Earth peanut butter nut, Jamie Ramsay, is going the Whole Way for Team GB.
Highlight PR to promote the first kids’ virtual influencers
Highlight has been hired to promote the first virtual influencers for kids.
UK toy industry buoyant despite COVID
Last week’s NPD report on the UK toy industry in 2020 was welcome news at Highlight.
TikTok 101: Everything brands need to know
Is TikTok marketing right for your brand?
Highlight wins two PRCA Gold Awards
Highlight PR celebrates two Gold wins at the PRCA Awards 2020.
Kids’ production company, Paper Owl Films, hires Highlight PR
We’re excited to announce our new client partnership with Paper Owl Films.
Influencer Spotlight: Clean Lean Bakes
We catch up with Instagrammer and food blogger Vicky Coates (@cleanleanbakes), on a typical week as an influencer.
Connecting with consumers during Covid-19
We’ve rounded up some of our clients’ online and socially-distanced initiatives during Covid-19 and lockdown.
Seven brands who’ve helped nations to #StayHome
Which are the brands that are hitting the mark with their #StayHome campaign content?
Five top tips for reaching ethical shoppers
How do you communicate your brand’s ethical credentials to a growing number of conscious consumers?
Which type of influencer is right for your brand?
Celebrities. Social superstars. Macro, micro and nano influencers. Which is the best fit for your next campaign?
Three Golds for Highlight at CIPR PRide Awards
It was another great night for Team Highlight at this year’s CIPR PRide Awards South of England & Channel Islands.
Influencer Spotlight: Ivy Beau’s Life
We shed light on life as a digital influencer as we catch up with established parenting influencer @xivybeauslifex
5 tips for influencer marketing success
Influencer marketing is now hugely, well, influential. But with so many ‘influencers’ going head-to-head in the very crowded social media arena, where do you begin?
Genuine influence: 3 ways to spot a fake influencer
The key to influencers’ appeal is their authenticity: but not all influencers are as genuine as they first appear. If you’re thinking of embarking on an influencer campaign for your brand, be sure to choose carefully.
Highlight PR shortlisted for six CIPR PRide Awards
Highlight PR has been shortlisted for six industry awards – including ‘Outstanding PR Consultancy’, as the agency celebrates its 20th anniversary this year.
Highlight wins PRCA Integrated Campaign award
Turning heads in a big way, the world’s smallest fashion show for collectible toy brand Sylvanian Families has picked up another industry award, being named ‘Integrated Campaign of the Year’ at the 2019 PRCA Dare Awards in Bristol.
The art of writing for time-poor audiences
Our attention spans have never been smaller. In the face of a relentless stream of breaking news, and with mobile devices ever-present, there’s never been a better time to tell a story quickly.
Five reasons why business blogging pays off
The humble blog is now one of the most powerful tactics within the content marketing toolkit, offering up big commercial benefits. Find out why.
Highlight scoops national and regional industry accolades
Team Highlight was delighted to be recognised by both The Drum Awards and CIPR PRide Awards for consumer-led campaigns this year.
Finding your brand’s tone of voice on social media
We love bringing personalities and characters to life on social. The starting point is finding the right tone of voice which really captures the brands’ values.
5 things PR can do for food and drink brands
What does it take, these days, to make the leap into shopping baskets? How can your brand rise above its competition and strike a chord with consumers? A well-executed, honest and strategic PR for you in 2018.
PR for ethical brands: why corporate values matter
What do you stand for? What defines your brand? What’s your mission? Conscious consumers are looking for firms that do business the right way, and positive PR lies at the heart of this.
5 winning brand partnerships with kid’s characters
Good things come in pairs. A widely accepted saying that’s particularly true in the world of licensing. We look at some great win-win partnerships involving children’s character brands.
Picture perfect: 5 top tips for Instagram success
A picture really is worth a thousand words. Today, that statement couldn’t be more true; we live in a world where Emoji is now the fastest-growing language and 80 million photos are uploaded to Instagram every day. Wow.
PR for licensed characters: why it matters
A solid PR strategy applies to all stages of a licensed character’s lifecycle. It’s the key ingredient to reaching the right audience with the right message at the right time.
How to effectively brief a PR agency
A crystal clear brief always pays off in the long run. When thinking about hiring an agency to support your brand, it’s invaluable to have the right kind of information handy from the very beginning.
What makes a great editorial photograph?
A picture used to tell a thousand words. Now, in our fast-paced culture where the next story is just one quick swipe away, a striking visual is everything.
Anniversary PR: make the most of your milestone
Anniversaries deserve to be celebrated. The important milestones of brands, characters and companies should not be overlooked. A focus on anniversary PR always pays off in the long run.