We helped raise £165,000 for Julia’s House Hospice promoting its Swindogs in The Big Dog Art Trail via PR, social media and influencer relations
Supporting Swindogs: fetching premium coverage for charity
Moose Toys appoints Highlight for creative campaigns
Moose Toys appoints Highlight for creative campaigns
TikTok Shop: How brands can build a social commerce store
What do you get when you cross one of the world’s most popular social media platforms and QVC-style home shopping?
The King’s Coronation: Crowning glory for brands
The coronation of King Charles III was a momentous event – and with a run up of brand activity culminating in a weekend of celebrations, we recap some key highlights and takeouts.
Why trends matter in 2023 food PR
Working in the food industry in 2023 is challenging. Rising inflation and shortages in the supply chain are putting unprecedented pressure on food brands. Here is our low down of the top trends influencing the industry.
Top tips for boosting your corporate brand presence on LinkedIn
LinkedIn is an invaluable asset to your social media package. But, with so much noise, how do you craft the perfect presence? Here are our top tips.
Influencer marketing: how to build brand communities and engagement
Influencer marketing continues to be a powerful and dominant channel. Here’s part 1/2 of our guide to effective influencer marketing which delivers ROI.
Should my brand take on April Fool’s Day?
As the saying goes, laughter is the best medicine. And what better way to inject some humour into your brand than with an April Fool’s Day prank?
Working smarter: The impact of AI on the PR industry
While there has been resistance to AI in the past, PRs are now taking notice of the potential benefits it can bring to their daily lives. However, there is one question that overrules them all…
TikTok’s heart of gold and what brands can learn from it
One thing that’s made itself apparent over the past few months is that TikTok is a phenomenal space for changing people’s lives.
What are the big food trends of 2023?
2023 is fast approaching, and that means a host of new food trends are taking root ready to become cult classics for the year to come. What will be worth the hype, and what will be consigned to the history books?
How to talk about sustainability when you’re not 100% sustainable
Wondering how best to communicate your business’s sustainability strategy? Here are a few useful tips – even if you’re not 100% sustainable.
What are the biggest toy trends for 2023?
Spielwarenmesse TrendCommittee – the organisation behind Nuremberg Toy Fair (Europe’s largest trade event) – recently talked to international experts, trend scouts, market researchers and the media to identify the big three global trends for 2023. Here’s what you need to know…
Highlight scoops two more Golds at the CIPR PRide Awards 2022
It was a double whammy win for Highlight at this year’s CIPR PRide Awards! PRide’s regional awards recognise the very best PR campaigns and practitioners across the South West and Channel Islands, and we are delighted to have scooped two gold accolades alongside two silver wins.
What are the biggest trends in influencer marketing right now?
2022 State of Influencer Marketing reports have started to land, charting the official trends across 2020-2021 which have continued to play out this year. Here’s a recap of the big take-outs you need to know…
Goodfest 2022: How can we change the world?
Last week marked the return of Goodfest Cornwall, a two-day event exploring the themes of Triple A – Accessibility, Affordability and Authenticity. We’ve charted some of the big headlines here…
BLE 2022: The future is empowering, bright and pushing boundaries
Brand Licensing Europe (BLE) was back with a bang this year, and Highlight’s consumer team were on-the-ground checking out what will be hot (and not) next year…
Lily O’Brien’s appoints Highlight PR to lead UK Christmas campaign
We are delighted to announce that luxury chocolatier, Lily O’Brien’s, has appointed Highlight to lead its consumer PR and influencer Christmas campaign in the UK.
First Miffy food pop-up at Westfield London
Miffy’s first UK food pop-up launches this summer at Westfield White City when Dick Bruna’s classic character takes over Ichiba, Europe’s largest food hall from 11th July (until 30th September 2022).
Highlight wins Small Consultancy of the Year – again
Highlight has won two more PRCA Dare Awards, including the coveted Small Consultancy of the Year 2022 – the third time we’ve won the top agency award in the last 7 years.
NFTs for brands: A simple ‘how to’ guide
It’s become the norm to read news reporting on ‘NFTs’, ‘the metaverse’ and ‘blockchains’. And the meteoric prices paid for digital objects continue to make headlines.
Highlight PR scoops award shortlists
Highlight PR is a finalist in a clutch of industry awards this year – including the national CIPR Excellence and PR Moment Awards and regional PRCA Dare Awards.
Miffy launches responsibly sourced men’s apparel collection
Today is Earth Day and to mark the occasion, Miffy – the iconic bunny character created by graphic artist Dick Bruna – is launching a new limited edition, responsibly sourced men’s knitwear and accessories range.
Paper Owl Films launches work experience scheme for autistic minds
April marks World Autism Acceptance Month.
To mark the occasion, we’re helping our client Paper Owl Films launch ‘the Pablo Academy’ – a work experience scheme specifically aimed at neurodivergent wannabe animators.
Miffy Afternoon Tea launches in London
Instagramable-themed afternoon teas are all over the menus of London’s top eateries this Spring.
Clipper uncovers the UK’s favourite tea pairings
Want to get the best out of your fish and chips? Did you know you should be pairing it with a cup of black tea?
Papa Johns drops biggest free NFT giveaway
For its latest Papa X Cheddar campaign, Papa Johns, today, launches its first collection of cool and collectable NFTs, known as non-fungible tokens, creating the metaverse’s biggest ever FREE NFT giveaway.
New Kallø survey reveals Brits’ worst date foods…and the recipe for love
This Valentine’s Day, Kallø has been on the hunt to uncover Brits’ most avoided (and most loved) first date recipes…
Matt Pritchard delivers UK’s ‘highest’ food drop: Papa John’s Hemp Sticks
Home delivery has been a lifesaver for many over the last two years, but we took it to new heights this week with a PR stunt involving Matt Pritchard undertaking the UK’s ‘highest’ food delivery drop.
London Toy Fair 2022
It’s been two years since the last London Toy Fair, so we were excited to be back at Olympia this week….
Grant Associates to create ‘Superbloom’ at Tower of London for Queen’s Jubilee
The moat at the Tower of London is set to be encircled by millions of flowers next summer to celebrate the Platinum Jubilee of Her Majesty The Queen.
Papa John’s pledges love for the planet
Marking World Vegan Month, Papa John’s is using real crew members – for the first time internationally – as the stars of its latest global Plant Love marketing campaign.