Discover how we activate licensed characters and brands through smart, creative PR that drives buzz, relevance and results.
How to Activate Licensed Characters Through PR
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How to Create Social Content Parents Actually Save and Share
Discover proven strategies to create saveable, shareable social content that builds deeper engagement with parents.
What Family Brands Should Look for in Influencer Partners
Discover the top traits family brands should seek in influencer partners—from authenticity to diversity and cross-platform reach. Learn how to connect with today’s parents in 2025.
Top PR Tips for Launching New Toys & Games
In a market that thrives on trends, timing, and excitement, launching a new toy or game is both an art and a science. Getting the PR strategy right can make the difference between a shelf-sitter and a sell-out success.
The March Vibe: Family campaigns we’re feeling in March
With Easter on the horizon, family-friendly brands are rolling out fresh collaborations, seasonal launches, and engaging storytelling to stay top of mind.
PR in full bloom: the flower power trend winning over kids and adults
Whether it’s limited-edition products, unforgettable experiences, or epic collaborations, alternative takes on flowers are captivating hearts across generations—and the craze is only growing stronger, influencing gifting occasions throughout the year.
JANUARY VIBES: Big wins, hot trends, and exciting toy releases
As we head into February, the UK toy industry is off to a strong start. Here’s our ‘January Vibes’ round up of hottest news, trends and releases you need to know.
Why Grown-Ups Are the New Kids
The £1 Billion ‘Kidult’ Market Toy Brands Can’t Afford to Ignore Toys aren’t just for kids anymore. In 2023, the so-called ‘kidult’ market – adults indulging in play for nostalgia, stress relief, or creative expression – accounted for a whopping 28% of the total toy market. That’s nearly one in every three pounds spent on … Read More
Time Poor? Here’s Your Snackable Takeaways from We Are Social’s Latest Report
If Deliveroo delivered marketing insights, this would be the ultimate takeaway! Grab a bite of the top influencer trends from We Are Social, whilst they’re still hot!
TikTok Shop: How brands can build a social commerce store
What do you get when you cross one of the world’s most popular social media platforms and QVC-style home shopping?
The King’s Coronation: Crowning glory for brands
The coronation of King Charles III was a momentous event – and with a run up of brand activity culminating in a weekend of celebrations, we recap some key highlights and takeouts.
Why trends matter in 2023 food PR
Working in the food industry in 2023 is challenging. Rising inflation and shortages in the supply chain are putting unprecedented pressure on food brands. Here is our low down of the top trends influencing the industry.
Top tips for boosting your corporate brand presence on LinkedIn
LinkedIn is an invaluable asset to your social media package. But, with so much noise, how do you craft the perfect presence? Here are our top tips.
Influencer marketing: how to build brand communities and engagement
Influencer marketing continues to be a powerful and dominant channel. Here’s part 1/2 of our guide to effective influencer marketing which delivers ROI.
Should my brand take on April Fool’s Day?
As the saying goes, laughter is the best medicine. And what better way to inject some humour into your brand than with an April Fool’s Day prank?
Working smarter: The impact of AI on the PR industry
While there has been resistance to AI in the past, PRs are now taking notice of the potential benefits it can bring to their daily lives. However, there is one question that overrules them all…
TikTok’s heart of gold and what brands can learn from it
One thing that’s made itself apparent over the past few months is that TikTok is a phenomenal space for changing people’s lives.
What are the big food trends of 2023?
2023 is fast approaching, and that means a host of new food trends are taking root ready to become cult classics for the year to come. What will be worth the hype, and what will be consigned to the history books?
How to talk about sustainability when you’re not 100% sustainable
Wondering how best to communicate your business’s sustainability strategy? Here are a few useful tips – even if you’re not 100% sustainable.
What are the biggest toy trends for 2023?
Spielwarenmesse TrendCommittee – the organisation behind Nuremberg Toy Fair (Europe’s largest trade event) – recently talked to international experts, trend scouts, market researchers and the media to identify the big three global trends for 2023. Here’s what you need to know…
What are the biggest trends in influencer marketing right now?
2022 State of Influencer Marketing reports have started to land, charting the official trends across 2020-2021 which have continued to play out this year. Here’s a recap of the big take-outs you need to know…
Goodfest 2022: How can we change the world?
Last week marked the return of Goodfest Cornwall, a two-day event exploring the themes of Triple A – Accessibility, Affordability and Authenticity. We’ve charted some of the big headlines here…
BLE 2022: The future is empowering, bright and pushing boundaries
Brand Licensing Europe (BLE) was back with a bang this year, and Highlight’s consumer team were on-the-ground checking out what will be hot (and not) next year…
NFTs for brands: A simple ‘how to’ guide
It’s become the norm to read news reporting on ‘NFTs’, ‘the metaverse’ and ‘blockchains’. And the meteoric prices paid for digital objects continue to make headlines.
A simple guide to effective Instagram Reels
When used correctly, Instagram Reels will get eyeballs onto your content and clicks to your profile.
TikTok 101: Everything brands need to know
Is TikTok marketing right for your brand?
Connecting with consumers during Covid-19
We’ve rounded up some of our clients’ online and socially-distanced initiatives during Covid-19 and lockdown.
Seven brands who’ve helped nations to #StayHome
Which are the brands that are hitting the mark with their #StayHome campaign content?
Five top tips for reaching ethical shoppers
How do you communicate your brand’s ethical credentials to a growing number of conscious consumers?
Which type of influencer is right for your brand?
Celebrities. Social superstars. Macro, micro and nano influencers. Which is the best fit for your next campaign?
5 tips for influencer marketing success
Influencer marketing is now hugely, well, influential. But with so many ‘influencers’ going head-to-head in the very crowded social media arena, where do you begin?
Genuine influence: 3 ways to spot a fake influencer
The key to influencers’ appeal is their authenticity: but not all influencers are as genuine as they first appear. If you’re thinking of embarking on an influencer campaign for your brand, be sure to choose carefully.
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