How to Measure ROI from Toy Influencer Marketing

4th July 2025

Influencer marketing has become a staple for toy brands aiming to connect with families in authentic ways. But proving its value beyond likes and views remains a challenge for many marketing directors and brand managers.

Top PR Tips for Launching New Toys & Games

9th June 2025

In a market that thrives on trends, timing, and excitement, launching a new toy or game is both an art and a science. Getting the PR strategy right can make the difference between a shelf-sitter and a sell-out success.

PR in full bloom: the flower power trend winning over kids and adults

14th February 2025

Whether it’s limited-edition products, unforgettable experiences, or epic collaborations, alternative takes on flowers are captivating hearts across generations—and the craze is only growing stronger, influencing gifting occasions throughout the year.

Why Grown-Ups Are the New Kids

16th December 2024

The £1 Billion ‘Kidult’ Market Toy Brands Can’t Afford to Ignore Toys aren’t just for kids anymore. In 2023, the so-called ‘kidult’ market – adults indulging in play for nostalgia, stress relief, or creative expression – accounted for a whopping 28% of the total toy market. That’s nearly one in every three pounds spent on … Read More

Why trends matter in 2023 food PR

17th April 2023

Working in the food industry in 2023 is challenging. Rising inflation and shortages in the supply chain are putting unprecedented pressure on food brands.  Here is our low down of the top trends influencing the industry.

Working smarter: The impact of AI on the PR industry

9th March 2023

While there has been resistance to AI in the past, PRs are now taking notice of the potential benefits it can bring to their daily lives. However, there is one question that overrules them all…

What are the big food trends of 2023?

14th November 2022

2023 is fast approaching, and that means a host of new food trends are taking root ready to become cult classics for the year to come. What will be worth the hype, and what will be consigned to the history books?

What are the biggest toy trends for 2023?

25th October 2022

 Spielwarenmesse TrendCommittee – the organisation behind Nuremberg Toy Fair (Europe’s largest trade event) – recently talked to international experts, trend scouts, market researchers and the media to identify the big three global trends for 2023. Here’s what you need to know…

Goodfest 2022: How can we change the world?

4th October 2022

Last week marked the return of Goodfest Cornwall, a two-day event exploring the themes of Triple A – Accessibility, Affordability and Authenticity. We’ve charted some of the big headlines here…

NFTs for brands: A simple ‘how to’ guide

6th June 2022

It’s become the norm to read news reporting on ‘NFTs’, ‘the metaverse’ and ‘blockchains’. And the meteoric prices paid for digital objects continue to make headlines.