Influencer marketing has become a staple for toy brands aiming to connect with families in authentic ways. But proving its value beyond likes and views remains a challenge for many marketing directors and brand managers.
In the crowded early years market, products alone don’t drive loyalty—stories do. Discover why the right narrative matters more than ever.
Discover how we activate licensed characters and brands through smart, creative PR that drives buzz, relevance and results.
Discover proven strategies to create saveable, shareable social content that builds deeper engagement with parents.
Discover the top traits family brands should seek in influencer partners—from authenticity to diversity and cross-platform reach. Learn how to connect with today’s parents in 2025.
In a market that thrives on trends, timing, and excitement, launching a new toy or game is both an art and a science. Getting the PR strategy right can make the difference between a shelf-sitter and a sell-out success.
With Easter on the horizon, family-friendly brands are rolling out fresh collaborations, seasonal launches, and engaging storytelling to stay top of mind.
Whether it’s limited-edition products, unforgettable experiences, or epic collaborations, alternative takes on flowers are captivating hearts across generations—and the craze is only growing stronger, influencing gifting occasions throughout the year.
As we head into February, the UK toy industry is off to a strong start. Here’s our ‘January Vibes’ round up of hottest news, trends and releases you need to know.
The £1 Billion ‘Kidult’ Market Toy Brands Can’t Afford to Ignore Toys aren’t just for kids anymore. In 2023, the so-called ‘kidult’ market – adults indulging in play for nostalgia, stress relief, or creative expression – accounted for a whopping 28% of the total toy market. That’s nearly one in every three pounds spent on … Read More
If Deliveroo delivered marketing insights, this would be the ultimate takeaway! Grab a bite of the top influencer trends from We Are Social, whilst they’re still hot!
What do you get when you cross one of the world’s most popular social media platforms and QVC-style home shopping?
The coronation of King Charles III was a momentous event – and with a run up of brand activity culminating in a weekend of celebrations, we recap some key highlights and takeouts.
Working in the food industry in 2023 is challenging. Rising inflation and shortages in the supply chain are putting unprecedented pressure on food brands. Here is our low down of the top trends influencing the industry.
LinkedIn is an invaluable asset to your social media package. But, with so much noise, how do you craft the perfect presence? Here are our top tips.
Influencer marketing continues to be a powerful and dominant channel. Here’s part 1/2 of our guide to effective influencer marketing which delivers ROI.
As the saying goes, laughter is the best medicine. And what better way to inject some humour into your brand than with an April Fool’s Day prank?
While there has been resistance to AI in the past, PRs are now taking notice of the potential benefits it can bring to their daily lives. However, there is one question that overrules them all…
One thing that’s made itself apparent over the past few months is that TikTok is a phenomenal space for changing people’s lives.
2023 is fast approaching, and that means a host of new food trends are taking root ready to become cult classics for the year to come. What will be worth the hype, and what will be consigned to the history books?
Wondering how best to communicate your business’s sustainability strategy? Here are a few useful tips – even if you’re not 100% sustainable.
Spielwarenmesse TrendCommittee – the organisation behind Nuremberg Toy Fair (Europe’s largest trade event) – recently talked to international experts, trend scouts, market researchers and the media to identify the big three global trends for 2023. Here’s what you need to know…
2022 State of Influencer Marketing reports have started to land, charting the official trends across 2020-2021 which have continued to play out this year. Here’s a recap of the big take-outs you need to know…
Last week marked the return of Goodfest Cornwall, a two-day event exploring the themes of Triple A – Accessibility, Affordability and Authenticity. We’ve charted some of the big headlines here…
Brand Licensing Europe (BLE) was back with a bang this year, and Highlight’s consumer team were on-the-ground checking out what will be hot (and not) next year…
It’s become the norm to read news reporting on ‘NFTs’, ‘the metaverse’ and ‘blockchains’. And the meteoric prices paid for digital objects continue to make headlines.
When used correctly, Instagram Reels will get eyeballs onto your content and clicks to your profile.
Is TikTok marketing right for your brand?
We’ve rounded up some of our clients’ online and socially-distanced initiatives during Covid-19 and lockdown.
Which are the brands that are hitting the mark with their #StayHome campaign content?
How do you communicate your brand’s ethical credentials to a growing number of conscious consumers?
Celebrities. Social superstars. Macro, micro and nano influencers. Which is the best fit for your next campaign?