Our brief
- Build Mrs Crimble’s trade profile as a leader in sweet and savoury gluten-free products
- Raise awareness amongst key trade audiences of Mrs Crimble’s fun new brand identity
- Create interest in new product launches and champion existing popular gluten-free range
- Offer timely thought leadership to trade titles on latest market and retail trends
Our results
- Regular coverage in target titles including The Grocer, British Baker and Convenience Store
- New brand look and feel showcased: extensive trade coverage for wooden spoon character reveal
- Topical feature opportunities regularly secured across key trade press