Our Brief
- Secure widespread, positive media coverage for Living DNA
- Educate consumers and media about Living DNA’s aims and benefits
- Position Living DNA as an innovative business, taking DNA testing to new heights
- Build an engaged social media community and buzz around the new brand
- Help drive web traffic and sales via the Living DNA website
Our Results
- 150+ pieces of positive media coverage across national, regional, genealogy and specialist press
- National media mentions including The Times, Forbes, The Daily Express and Daily Mail
- 75+ product review opportunities secured across national, consumer and trade titles
- Significant uplifts in Living DNA’s website visits, sales and social communities
- Winner of Media Relations Award in 2017 PRCA Dare Awards