We were briefed to make Moose’s DM4 range THE licensed toys of the year for 4- to 9-year-old boys and kidult Minions mega-fans. Leveraging the movie’s launch and home streaming moment to kick up an ultimate stink. Together with Ladbaby paid content pranking his wife, organic influencer content, media relations and an Alexa Fart hack, we did exactly that. Creating a crescendo of noise which took the despicable product to the top of the toy charts and Dream toy status. 
Our Results
