Creating magnetic attractions with TileTown
We created lots of magnetic coverage and content for Moose’s TileTown range – new in the magnetic tile construction category but first to market with licensed products incl. Bluey and Jurassic Park.
We used macro influencers Kate Lawler and Rachel Riley to launch the brand to their followers with their cute daughters. Complemented by organic seeding with mum and nursery influencers explaining both the fun, creative and educational benefits to the toy.
Our Results
- 32 pieces of coverage
- 370k est. views
- 5.84m audience and 74 DA
