Launching Thready Bear with Michael Rosen
To launch Moose Toys' innovative Thready Bear—an interactive teddy with 70+ reactions—we needed a standout campaign in the competitive ‘Special Feature Plush’ category.
Enter Michael Rosen, award-winning author and We’re Going on a Bear Hunt creator, to craft and perform a bespoke bedtime story.
Through rhythm, rhyme, and themes of friendship and adventure, Michael brought Thready to life in a fresh and exclusive short film.
Now live on his YouTube channel, the story is captivating parents and kids alike. To maximize reach, cut-downs of the film have been repurposed as engaging social ads, driving buzz across META and TikTok.
Our Results
- 149k reach
- 26.8 video views
- 1,500 link clicks to retail
