If Deliveroo delivered marketing insights, this would be the ultimate takeaway! Grab a bite of the top influencer trends from We Are Social, whilst they’re still hot:
- The Right to Reinvention: Creators are switching up their personal brands all the time. Audiences expect change—think @itsjojosiwa transforming from child star to grown-up influencer, keeping her fanbase hooked.
Big Takeaway for Brands: Stay flexible. Creators evolve, and so should your brand partnerships. Long-term collaboration with influencers keeps your brand relevant as they reinvent themselves. - Relatable Realism: Goodbye unattainable luxury, hello real life. Creators like @Alix_Earle are embracing authenticity, balancing their wealth with vulnerability. This shift to more grounded, relatable content resonates in a world where flashy is losing appeal.
Big Takeaway for Brands: Work with influencers who embody an achievable lifestyle. Today’s audience wants something they can connect with, not just dream about. - Influential Allies: Gone are the days of performative activism. Influencers like @MrBeast are taking real action, from funding surgeries for the blind to other meaningful causes. It’s about doing, not just saying.
Big Takeaway for Brands: Align with influencers who make a real impact. Audiences value creators who walk the talk, and brands who back them will earn more trust. - Credible Creativity: Audiences demand authenticity and creativity. @WillMahony_ is killing it with raw, relatable humour, proving you don’t need polished content to connect with followers. Creativity that feels real wins.
Big Takeaway for Brands: Let influencers lead with their unique voice. The days of scripted, overly polished content are fading—audiences want culturally relevant, entertaining creativity. - Extreme Influence: In today’s cluttered digital space, standing out is tough. Creators like @AlexChoi1 are going all-in with extreme stunts and wild content, grabbing attention in a big way.
Big Takeaway for Brands: Embrace the bold and the bizarre. Playful, experimental content cuts through the noise, and brands need creators who can push those boundaries to stay visible.
At Highlight, we get it. We team up with creators who bring your brand to life in a way that resonates. Take @nathanmassey_, who nailed it for Moose Toys by dressing up as a Minion for a Despicable Me product launch, or @mrs_izzyjudd sharing her daughter’s excitement over the new Pixie Supremes Magic Mirror. Whether it’s family, lifestyle, or food influencers, we find the perfect fit for your audience.
Need influencer content that delivers? We’re here to help you drive engagement and boost those all-important retailer links. Reach out, and let’s get your brand noticed in all the right ways.