Team Highlight is celebrating after winning two more PRCA Dare Awards for the South West – the UK’s leading PR awards for the regions.
First up, we landed Best Consumer Relations Campaign award for the innovative launch of Moose Toys’ Beast Lab interactive playset.
Last October, we took Moose into the Metaverse for the first time with a Roblox integration of Beast Lab within Seaboard City, amplified by a partnership with star Youtuber Ethan Gamer.
Ethan helped launch the Roblox gameplay at a fully immersive Beast Lab event in London, where both toy and game was demoed to 50+ influencer families.
The Beast Lab playset went straight to No.4 in the action and adventure category after just six weeks and became a top-seller at Christmas. What can we say, we’re big kids at heart.
Meanwhile, within our lifestyle division, our impactful efforts for The Big Dog Art Trail in Swindon, benefiting Julia’s House Children’s Hospice, earned us the Best Media Relations Campaign award.
Over 23,000 people went walkies with the larger-than-life Swindogs and super cute Swinpups sculpture trail last summer.
We helped launch and promote the trail, with 200+ media clips including the BBC and ITV. And the most important part… £165,000 was raised for Julia’s House Children’s Hospice, which provides a lifeline of care for the most seriously ill children and their families.
Purpose is a huge part of our agency and team spirit, so we were especially proud to have delivered this campaign.