At Highlight, we pride ourselves on crafting unforgettable experiences that resonate with consumers and put our client’s brands on loudspeaker.
Our latest big bang for Moose Toys was no exception.
This year’s Camp Bestival in Dorset saw Moose become the festival’s official toy partner – a first for the company.
Our brief was two-fold: create a fully immersive play space packed with ‘wow’ experiences to captivate families over the four-day festival, whilst also showcasing the newest Autumn/Winter toy launches across five of Moose’s flagship brands.
Bestival brainstorms followed…which were a whole lot of fun!
The resulting creative concepts saw us bring to life the DNA of each brand – together with its seasonal theme – via a big, interactive, showstopper experience, plus smaller product displays and play areas.
Catch the full action here:
Turning creative ideas into immersive play
So for Bluey, we took ‘blue-sky thinking’ to its max!
Moose’s A/W hero product is the 3-in-1 Transforming Plane Set.
Our idea: build a life-size replica plane, complete with immersive 3D cockpit, slide, sandpit and play tables.
For Cookeez Makery, we devised an interactive bakery area allowing kids to make their own Freezy Cakez as well as step into a giant vibrating fridge for a ‘freeze foto’ session.
In the Little Live Pets corner, a 3D pet shop displayed the full range of pets. Families could choose their pet, cuddle it and chill out, as well as pose for photos with their new family member.
Moose’s new A/W Magic Mixies Pixies Supreme Magical Mirror inspired us to come up with an ‘enchanting realm’ area, complete with giant magical mirrors (with sound effects!), potion-making, plus meet-and-greets with Luna the ‘real life’ Pixie Supreme.
Finally, for Moose’s new construction toy – under embargo until September – we focused on the fire station playset, creating a line of 3D wooden flames that kids, dressed in mini firefighter outfits, had to knock down with bean bags. A great way for kids to let off steam!
Our events partner Jackanory helped make these ideas a reality under one roof – resulting in the Moose Superhappy Playhouse, which attracted over 3,500 festival goers over the four days!
Influencers, press, festival artists
The Moose Superhappy Playhouse also acted as the backdrop for content captured by influencers Nathan Massey, Cara Delahoyde-Massey and Izzy Judd – brand ambassadors for Moose’s A/W campaigns. They were joined by other festival influencers, plus media and Bestival’s headliner, Sophie Ellis Bexter, who brought her kids to the tent for some post-set downtime on Sunday afternoon.
Looking Forwards
Camp Bestival kicked off Moose’s A/W 2024 marketing activity. We are managing integrated PR campaigns for eight of the company’s major product launches this year, including its range of licensed toys for the recent release of Illumination’s “Despicable Me 4”.