It’s been a good month on the Highlight new business front as we embark on new campaigns for two fresh clients this summer.
We are delighted that Moose Toys has chosen to retain our services for their UK PR and influencer campaigns after a series of successful launches in 2023.
Our new brief includes spearheading PR for eight major product launches in 2024, including a range of licensed toys tied to the eagerly anticipated release of Illumination’s “Despicable Me 4” this July.
Our journey with Moose Toys ramps up at Camp Bestival in Dorset with a multi-branded activation, followed by extensive influencer and PR activities leading up to the festive season.
On the food front, artisan confectionery brand, Fudge Kitchen has appointed Highlight to manage its PR and communications – reflecting the company’s ambition to spearhead luxury sugar confectionery in the UK, driven by bold and creative PR.
Highlight’s campaign for Fudge Kitchen will include media relations, influencer campaigns, strategic collaborations, and fun in-store experiences.
The team have already tried their hand (and muscles) at fudge making in-store with the experts, with A LOT of samples. It’s a tough job, but someone’s got to do it. All in the name of research, of course.